| | What is Home Staging?
Home staging is simply a marketing technique. It is the term used to describe the practice of preparing and presenting a home prior to a sale so that it will attract a wider buying audience and sell at the highest possible price.
Unlike interior design, home staging is not about expensive refurbishment work. It is about using the furnishings that you have in an appropriate, effective, neutral and pleasant manner. Home staging requires the minimum investment to create the maximum impact.
Property sales statistics clearly show that well presented homes attract more potential buyers, sell faster and earn a better price. Professionally staged homes can sell for up to 10-15% more than the competition. Be ready to invest about 1% to 2% of the value of your property to implement the necessary updates (this depends on the condition of your home, and how much work you are able to do yourself).
One of the aims of home staging is to reduce the number of reasons a buyer has to negotiate a reduction in price, or decide not to buy.
- Over 80% of viewers cannot visualise the potential of a property.
- 18% of viewers decide whether they will make an offer the moment they walk through the front door.
- Buyers make up their minds (subconsciously) within 60 seconds of entering the house.
- Buyers buy with their emotions.
Advantages of hiring professional home styling consultants: - They view your property in the same way as prospective buyers, and can quickly identify the issues that may slow down a sale or reduce its price.
- They are trained to instantly recognise the full potential of your property.
- They give expert and impartial advice on what can boost the appeal of the house
- They know the market, what buyers are looking for and the latest interior trends
- They are trained to use what you have and to shop cost effectively
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